At Reid Sports, we respect your right to confidentiality, and are committed to protecting your privacy. The information we gather on our Web site is used to process your order efficiently and effectively, and to determine the products and services that will be of most value to you. Please read on for more details about our privacy policy.

Your Personal Information

For security reasons, no personal information is stored on Reid Sports Web servers. All personal information is stored on a separate and secure database server that is protected by state-of-the-art Firewall technology. When making a purchase, we ask you to provide information by filling out and submitting an on-line form which may include personal information. This information assists us in providing you with the highest level of customer service. You may review, change, or update your information at anytime. To do so, simply click on the "My Account" text link and then choose the link to "change/add preferences". In addition, you can call our Customer Support Center at 1-905-871-2381 and a Customer Service Representative can assist you in making changes to your account. For purchases, this may include your credit card information, which is strictly limited in use to processing your order. While providing this information online is secure (see Encryption Technology, above), doing so is voluntary, and you may choose to order by telephone (1.905.871.2381) or fax (1.905.871.2382) if you are still uncomfortable.

In an effort to get a better idea of the products and services that we can provide to enhance your overall shopping experience, we may also request in the Registration Signup Area some preference information. The information we request is:

Name, Password, Age, Income, Birthday, Children, Gender, Favorite Activities, Favorite Brands, Favorite Sporting Events, Email Address, Billing Information, Shipping Information, Home or Business Phone, and Credit Card.

You can review, modify, or update your personal information and/or preferences with Reid Sports at any time. To do so, simply click on the "My Account" text link and then choose the link to "change/add preferences" or "change email address and password".

We may use the information you provide to occasionally inform you of discounts, new products, events, the latest trends and product innovations, via an occasional E-mail. If you would prefer not to receive this information, please opt-out of our E-mail service when registering. If you have already registered with us, you may simply reply to any Reid Sports E-mail sent to you and place the word "unsubscribe" along with the code found on the bottom of the email, in the subject area. It is important to include this code, as it helps us to identify you. In all cases, we protect all your personal information against unauthorized access or release. We will never give, sell, rent, or loan any identifiable personal information to any third party, unless legally required to do so.

Note Regarding Children:

Reid Sports feels strongly about protecting the privacy of children and encourages kids to involve their parents in any interactive activity they participate in online.  If you are 12 or younger, you are not eligible to use the site. If you are under 18, Reid Sports encourages you to use the site with help of your parents.

Cookies

A cookie is a small file stored on your computer that provides you with a unique ID. We use cookies to let us know that you are returning to our site, and to let us know that you found us through a particular site or advertisement. We also use cookies to retrieve certain information previously and voluntarily provided by you to Reid Sports, so that you do not need to re-enter this information every time you return to our site. Finally, cookies are used to provide custom-tailored content. We do not wish to collect information that you are uncomfortable providing - if you wish to disable this feature on your Web browser, you may do so by referring to the directions in your Web browser software's "Help" section.

Your Consent

By using our Web site, you consent to the collection and use of this information by Reid Sports. Please check this page periodically for updates. If we ever change our privacy policy, we will post any updates on this page so that you are always aware of the information that we collect and how we use it. Reid Sports fully cooperates with law enforcement agencies in identifying those who misuse, or attempt to misuse our services for illegal activities. We reserve the right to release information about members who we believe are in violation of our content guidelines. We also reserve the right to report to law enforcement agencies any activities that we reasonably believe to be unlawful.

Contact

Please tell us what you think. Reid Sports welcomes all of your comments, questions, and concerns. Please contact us at info@reidsports.com with Security and Privacy matters. E-mail correspondence will only be used to better service our customers.

This privacy notice covers all the online information practices of Reid Sports. If we ever change our privacy policy, we will post any updates on this page so that you are always aware of the information that we collect and how we use it. Regardless of later updates, we will never use your information in a new way without first providing you an opportunity to opt-out or otherwise prevent that new use.